Imprint
©Hondo Ratkovic, 2023.
All rights reserved.
Can you still work with real material in 2023? Of course! Especially now. For me as an artist, analogue collage is not old school, not vintage, but more than a technique: it is an expression of a way of life that gives the digital zeitgeist the middle finger with relish. Social media, digital currencies, war - the world out there is becoming more and more complex. My answer is: minimalism. With just a few elements, properly combined - creating a new reality and focusing on the essentials. This creates a powerful, magical narrative that inspires and stays.
After thirty years (that's the equivalent of two TikTokers) in advertising, I know: the formula keep it short and simple creates iconic images and claims that are remembered. I have transported this motto into art. We live in an age of micro-attention spans - no one invests more than a few seconds any more: YouTube has overtaken TV, films have become memes, images NFTs. All the more important that art does a lot with a little.
For me, the craft process of creating something meaningful and lasting is self-care and an anchor in an information tsunami. Sneakers and porcelain, landscapes and colour stripes - why not? I combine things that don't seem to go together and thereby create something new and powerful. My pictures are analogue and tangible. My motto: I'd rather have a work of art on the wall than one on my hard drive.
For inquiries and collaborations send me an e-mail.